The Path of Least Resistance: How to Build Startups That Customers Are Desperately Searching For

Why building for your captivated audience's demand beats building on instinct - and how to engineer pull before you ever write a line of code.

After three decades of launching and scaling companies, I’ve come to recognize a pattern.

The startups that survive — and thrive — don’t follow the default playbook.

They take a completely different path, one that most founders overlook because it feels counterintuitive.

Let’s break it down.